2026 New Years Greeting
GENOVA’s New Founding Year

At the dawn of 2026, we find ourselves confronting challenges of an unprecedented scale and complexity. While the concept of “planetary health,” which recognizes the inseparable link between climate change, environmental issues, and human health, has become indispensable on a global level, Japan faces its own pressing concerns. These include the rapid increase in healthcare expenditures driven by a declining birthrate and an aging population, a critical shortage of healthcare professionals on the front lines, the so-called “drug loss” resulting in limited access to essential medicines, and growing questions surrounding the long-term sustainability of the universal health insurance system—issues that collectively threaten the very foundation of our healthcare delivery system.Under these circumstances, the global healthcare industry itself is undergoing a profound transformation. Leading companies that drive healthcare worldwide are no longer limited to merely providing products and services; rather, they engage in continuous and constructive dialogue with governments and local communities, placing “Public Affairs”—the effort to improve policies, systems, and social infrastructure at large—at the very core of their corporate management.In 2026, GENOVA will stand at the forefront of this global movement and pursue a new stage of growth. We hereby declare our commitment to evolve beyond being a company that merely provides convenient services, and to become a “public partner”—a vital contributor to society that directly addresses Japan’s healthcare challenges and supports the well-being of the broader community.Today, society is being rapidly transformed by advances in artificial intelligence and digital technologies. Nevertheless, we are firmly convinced that healthcare remains, at its core, a profoundly “real” endeavor. It is people who ultimately take a patient’s hand in moments of need, and it is physical logistics that ensure essential medicines and supplies reach those who require them—these human and on-the-ground efforts form the very foundation of healthcare.For this very reason, we remain firmly committed to what is “real.” Since our founding, our offices across Japan have painstakingly built relationships of trust through face-to-face engagement, while our group company ASANO provides the essential logistical backbone that reliably delivers medical supplies. It is upon this solid “real-world foundation” that digital technologies can truly fulfill their potential in clinical settings and ultimately contribute to patients’ peace of mind.By seamlessly integrating our “on-the-ground capabilities (real)” with our “technological capabilities (digital),” we will take on the serious challenges facing Japan—such as the lack of access to essential medicines and the decline of regional healthcare institutions—and strive to play a meaningful role in delivering their solutions.With the deep pride that our work supports Japan’s healthcare system and contributes to the lives and well-being of others, we will continue to build the future of healthcare together with you—combining steadfast dedication with thoughtful innovation.We sincerely ask for your continued support and guidance throughout the year ahead.

January,2026
President and Representative Director, Tomoki Hirase